Many website owners complain about not getting enough engagement even though they generate enough traffic. This problem comes when the audiences only visiting the website without taking any further action. That’s where the opt-in pages come into play. Even one opt-in page will help create a more meaningful engagement rather than just a visit.
Sure, traffic itself is enough to generate revenue. But to build a bigger, better business, you need customers. Think of it this way: opt-in pages are like a collect-coupon reward system. They are designed to keep customers coming back instead of just making a single purchase. Or as translated into world-wide-web language: to keep visitors coming back instead of just visiting once.
Now that you know their importance, let’s find out how to create opt-in pages through these easy steps!
1. Create a short opt-in form
Like a simple fill-up form to get the collect-coupon reward, this is an important step to engage your visitors. Through this form, you can collect your visitors’ data and make a future connection. Even though some websites are successful with a long opt-in form, we recommend starting with a short one first. This way, you don’t scram your visitors away by demanding too much of their time and effort. Try two simple fill-up boxes for them to input their name and email address.
2. Make an engaging headline and subheadline
Explain to your visitors what this form is all about by adding a creative headline, something that will catch their attention. Intrigue them with questions. Then, follow up with a compact subheadline. Explain why they should leave you their information. What will they get in return? If you have a good following on social media, mention that on your subheadline. It’s effective to gain their trust and show that your business is legit.
3. Make it short and clear
It’s important not to throw too much information on your opt-in page. Besides engaging, your headline and subheadline have to be short and clear. It should not take more than one minute for them to read through everything. Let them make the ultimate decision to fill up your form not long after they click on your opt-in page.
4. Offer something they cannot resist
Answer the “What will they get in return?” question with something interesting. Put yourself in your visitors’ shoes and think about what they want. Ensure that the whole thing is all about creating something better for them, not for you or your website.
If you own a shopping website, give away discount vouchers they cannot get elsewhere. If it’s for education websites, offer them access to exclusive content. These rewards you’re offering are called lead magnets. Here are some of the most common lead magnets that may work for your website:
A subscriber community
Whatever your website’s niche is, as long as you have content, you can invite people to subscribe. Offer your subscriber something that general visitors will not get. It can be as simple as new content notifications or newsletter emails.
A newsletter is like a reminder of your website’s existence. Let your visitors know what’s going on and what’s new on your website. Aim to invite them back while giving a personal touch. Think of it as texting your friends and family, asking how they are doing, to finally invite them over.
Offer personalized search results, newsletter, and contents through opt-in pages. For example, connect your female visitors to female-designed products or contents by inputting their gender along with other data. The same thing applies to males, different ages, different interests, or any other specification you’d like to create.
Create exclusive content that only members of your website can access. It can be access to your coaching videos premiere or a list of new arrival products. Any exclusive content you can think of!
One of the reasons why social media got so much attention is the opportunity it offers to share and be discovered. Create something similar through a forum on your website. Let your members know each other and share their experiences with your latest products. This is a great way to engage them and keep them coming back.
Events with email invitations
Webinar, special discount, offline gathering, there’s so much you can offer. Make your events exclusive by sending out invitations via members’ email addresses. This way, anyone who’s interested in the events must submit their data first.
5. Create a copy of your opt-in pages
Last but not least, is as important as any of these steps to create opt-in pages. Make a copy. The more opt-in pages you have on your website, the more engagement you will get. A simple subscription form can be your website’s footer. You can place it on most of your website pages. But you cannot do the same to longer forms, such as admission to your next event. For this type of form, you might want to consider setting up a pop-up page on your most visited content. Strategize the placement, as you don’t want to end up spamming your visitors.
Opt-in pages are a great way to engage your website’s visitors. It’s safe to say that it’s one of the things you must have on your website. Of course, it takes effort to set up. But the outcome will help your business grows better. While ads invite people to visit your website, opt-in pages lead them to take further actions. No matter how much you spend on ads, the result will not be optimum without opt-in pages.
Start planning the best opt-in page strategy for your website. It’s time to think about turning your website visitors into your customers. Give them the offer they cannot resist!