Back in the days, most people don’t check their emails very often. They probably didn’t have any email addresses, to begin with. However, since the internet takes over the world, we have been switching to the electronic form of mailing. As emailing priority rises, the importance to connect through email is getting more significant, as well as the relationship with your mailing list contacts. Whether it’s to build up your networks, maintain your subscribers, or simply keep in touch with your clients, you need to maintain this connection. We take a closer look at this matter and come up with 8 ways to build a good relationship with your mailing list contacts. What are those? Let’s get to it!
1. Do not spam
Let’s start with something we all could agree on. We all hate spamming, except for cute cat or dog photos. Anyone on your mailing list may lose interest in you or your business if you send newsletter type emails too often. Those receiving your email have the option to report you as spam. Once you’re in the spam folder, you can say goodbye to future progressive relations. So, schedule your emails wisely.
2. Use clear email subject
The joke “who dis nu phone” would not be so funny if it’s not that relatable. The fact is: we often lose track of our contacts. It could happen when we switch to a new phone, or simply because we don’t organize our contact list very well. This can happen to anyone on your mailing list. So, even though they did click subscribe to your website, knowing they will get updates from you, they may forget after a month or two.
To avoid confusion, or worse, deletion, make sure you state your intention clearly. Your email subject should explain what your email is all about, and so should the first paragraph of your email content. Be direct and use common words.
3. Do not use clickbait subject and contents
A lot of people use this ingenious “trickery” to get attention. Sure, some of our mailing list contacts may not even open our emails because they’re simply not interested. And using clickbait email subject may work on some, but think about the risk of losing customers who feel tricked by the trickery. That risk is bigger than not having all of your contacts opening your emails.
4. Be creative with your email subject and contents
Instead of using trickery, use a better way to attract your contacts’ attention: creativity. Instead of “Things to Do in Italy”, try something more vibrant like “A Trip to Italy is not complete without these”. Even with the same content, the latter title will get more attention. The same goes for your content. Instead of mentioning the no-brainer facts like visiting Pisa tower, blow their mind with activities in Stromboli Island, Sicily.
5. Avoid the “Send to All” option
This option was created to make things easier and it surely has. However, sending the same contents to all of your contacts may not be suitable, depending on your intention. Try to categorize your contacts according to their interests, ages, or domiciles. You don’t want to send tourist information to someone who’s been living there for ages. It’s never too late to start sorting your contacts. You’re one step closer to building a good relationship with your contacts while being more organized as well.
6. Give each email a personal touch
Doesn’t it feel nice when a new acquaintance remembers your name? Give your mailing list contacts the same kind of feeling through your emails. Make them feel like they’re not just a name on your contact list. Achieve this by giving each of your emails a personal touch.
Of course, we’re not asking you to personally type each of your emails. Thankfully, most website platforms provide a certain program to do this job. You can add the contact’s first name, last name, or even full name on your emails automatically. It only takes a few minutes to set up, but the result is significant!
7. Wish them Happy Birthday
Another platforms’ program you need to look at is the one allowing you to send a personalized email on specific dates. This is useful to set up a birthday email for each of your mailing list contacts. You can be the first to wish them a happy birthday! If that doesn’t make your relationship better, we don’t know what will. The most commonly used programs for automated birthday emails are Gmail and Microsoft Flow. You can also check your website platforms’ apps.
8. Read their emails and reply accordingly
As the former First Lady of the United States once said, “Understanding is a two-way street”. A good relationship is a two-way relationship. While you’re expecting your contacts to get in touch with you through your emails, you should do the same at your end. Assign a good customer relations system that will always be available to reply to your contacts’ emails. Make sure you don’t miss any details by reading through everything. Then, make sure you let them know how much you appreciate their emails through your thoughtful reply.
Just like any other relationship, building one with your mailing list contacts takes efforts. But also just like any other relationship, if you handle it well, everything will have its sweet replications in time.
With these 8 ways to build a good relationship with your mailing list contacts, you’re one step closer to that dream association. Start with the easiest today and make yourself a to-do list to keep you on track. The fact that you care enough to read this through, you’re already on the right track. It’s exactly the kind of attitude you need to build a good relationship, and someday, maintain it for longer terms. Keep it up and soon you’ll pick up the fruits of your labor!